The development of digital technology has promoted human society from the industrial age to the digital age. Digital technology has substantially enhanced the value of data, greatly enhanced the immediacy, integrity, penetration, and linkability of data, making data a core element and core driving force for linking everything, resource allocation, and value creation. The underlying logic of economic and social development.
Economics is the study of resource allocation and value creation. In the industrial age, industries are defined by production tools and production methods, that is, by the supply side and the capability side. In the context of an era where terminal demand and value output are relatively vague, while resources on the supply side and production side are relatively clear, such a definition is undoubtedly positive. For example, starting from production tools and production methods, dividing agriculture, processing and service industries into primary, secondary and tertiary industries helps to understand industries from the perspective of specialty and product, resource allocation and production efficiency.
However, such a definition has a fatal flaw, that is, the industry is only defined from the perspective of resource allocation rather than value creation and value output, and it is precisely value creation and value output that are the essence of the industry; In this way, the symbiosis and co-creation between industries are greatly limited.
According to the definition of the industrial era, agriculture is the primary industry, food processing is the secondary industry, and health care services are the tertiary industry. Although they are all creating health value for people, they are separated from each other, and each industry has its own standards. Each has its own plan, and is managed by different departments at the government level. It is difficult to interact, coordinate, and co-exist with each other. It cannot effectively meet people's comprehensive and deep-seated health needs, and it also makes the overall resource allocation seriously misplaced and limits development of each industry.
In fact, agriculture, food processing, and health care services are all creating health value for people. If you look at the logic of value creation and the value side, they are actually the same industry—the health industry.
The essence of the industry is to create value for users, which should be defined by the demand side, that is, the value side. However, in the industrial age, due to the limitations of technology and other conditions, it is difficult to identify the real, comprehensive and immediate needs of end users, and the expression of terminal needs is also partial and discontinuous. It is difficult to define the industry from the terminal.
In the digital age, due to the increasingly systematic and penetrating data, the needs of end users can be expressed more and more truly, comprehensively and instantly, making it finally possible to define the industry from the terminal, that is, the demand side and the value side. .
Mr. Maslow divided people's needs into five levels from low to high, namely, physiological, safety, social, respect, and self-actualization needs, but no matter what level the needs are, they are the pursuit of comfort and health. , wisdom, happiness and other happiness values. It can be seen that if an industry is defined with people’s needs as the starting point and belonging point, all industries that create happiness value for people are one industry—the happiness industry, and the happiness industry is an industrial ecology defined from the demand side and the value side.
Undoubtedly, taking the happiness industry as an example, defining the industry from the demand side and the value side, and reconstructing the traditional industry with data-driven and operation-oriented, provides a new thinking framework and operation path for cultivating and establishing an industrial ecology. This is of great significance for promoting the high-quality development of industries, urban and rural areas, and enterprises.
Significance to industrial development
Defining an industry from the demand side and the value side subverts the definition of an industry in the industrial age, because people's needs are holistic, systematic, and ecological, so the corresponding industries are no longer separated from each other. It is the same industrial ecology serving the common goal—the happiness industry.
Therefore, regardless of whether the primary, secondary, or tertiary industries are vertically divided, or horizontally divided into industries such as housing, cultural tourism, health care, elderly care, and sports, from the perspective of people's needs and values, although the production methods and industrial efficiencies are different, their The value logic is the same - they are all meeting people's deep-level, multi-dimensional, and full-cycle needs. Therefore, they are an industrial ecology with each other, which can be fully shared in terms of users, content, scenarios, and data.
Significance to urban and rural development
In the industrial age, industrial development and urban and rural development are also two separate skins, which are difficult to integrate. The fundamental problem lies in the cognition and management of the industry. The high-quality development of urban and rural areas, including urban renewal, rural revitalization, and overall planning of urban and rural areas, requires intensive and integrated development. In a word, it requires industrial ecology. However, according to the logic of professional division of labor in industrialization, the industry is divided into different professional departments for vertical management, with different classifications, different systems, and different standards.
People are the common ground of urban and rural development and industrial development. Therefore, if we define the industry from the demand side and the value side, we can find the basis and key for the integration of industry and city and the integration of industry and countryside. Therefore, use the happiness industry to redefine various industries that serve people, completely break the boundaries between various industries that originally serve people, realize the integration and symbiosis between various industries, and reconstruct urban and rural development on this basis The operation model can fundamentally realize the happiness industry as the engine and operation as the orientation, effectively resolve the contradiction between urban and rural development and industrial development, and realize the integrated development of industry, city and country.
Significance to enterprise development
The fundamental purpose of an enterprise's existence and development is to create value for users. However, in the industrial era, the products and services of enterprises are mainly defined from their own resources and capabilities. The development of enterprises is mainly based on resource-based, capability-based, and competitive models; many businesses of enterprises are separated and opportunity-based. Yes, the core is that the relationship between enterprises and users is not close, or even broken. In many cases, sales are the end of the product, which constitutes a fatal injury to the development of enterprises in the digital age. Today, entrepreneurs recognize the industry and define products from the demand side and the value side. They will realize the deep integration of products, users and collaborative partners, reconstruct business value, form business ecology, and reconstruct the core competitiveness of enterprises in the digital age—— Value symbiosis ability and industrial operation ability, become a new economic enterprise that is more effective and efficient, and continuously creates value for users.
Significance to the development of the digital economy
People-oriented, defined in an ecological and data-based way from the demand side and the value side. The
industry —the happiness industry, itself is consistent with the underlying logic of the digital economy, and it is the integration of the digital economy and the real economy. In recent years, the penetration rate of the digital economy in the service industry has reached more than 40%, which has already reflected the trend of high integration between the two in reality.
Redefining the industry is just the beginning. To cultivate industrial ecology, realize industrial integration, and accelerate industrial development, it must be supported by digital technology, driven by data, and carried out in a shared, linked, and collaborative operation mode. Similarly, this also points out the direction for the healthy development of the digital economy, paves the way for the integration of the digital economy and the real economy, and makes the development of the digital economy more targeted, systematic and innovative, and more effective and efficient .
To sum up, the digital age and the new stage of development are an era of logic reconstruction and value rebirth. It is necessary to start from the root and start from the end, redefine the industry from the demand side and the value side, reconstruct and cultivate the symbiotic value of the industry, and establish The new symbiotic relationship stimulates and releases strong productivity, thereby promoting the real high-quality development of the economy and society.
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