Spring, the recovery of all things, ice and snow melt in the black land, the first drill out of the ground a new green, the most easy to attract people's attention; By the time of late spring or summer, when grass and flowers are blooming and charming, the first green that heralds spring has already merged into a sea of green and faded into oblivion. If it was to be seen again, it would have to grow something different and strange, unless it blossomed a distinctive bright flower, or simply withered and turned yellow.
In the animal world, there is an animal called chameleon, which is actually a lizard. It lives in trees and feeds on insects and birds. Because they are slow, weak, and lack sharp teeth and claws, they are easily detected by natural enemies, so they have evolved the ability to change color, which is conducive to both protection and capture of prey. They can mimic their surroundings, disguise themselves from predators, and snap out their long tongues when prey approaches. Changing colors, undetected, is the chameleon's best trick.
In the age of Internet, where everything is media, a web of countless ones and zeros is like a vast ocean, each one like a grain of sand in the sea. So the hardest thing about the Internet age is seeing and being seen. Maybe some people think that the Internet era should be an era where people can see what they want to see and have the opportunity to be seen by others. For example, various search engines make it easy to see, and various we-media such as Microblog and wechat public account make it more possible to be seen. However, it is precisely the highly developed information technology that has caused a large amount of information garbage. In the flood of information with all kinds of garbage, it is no less than looking for a seedling in the green thicken or searching for a shell in the vast ocean to catch some useful information at once.
Anyone who works in new media knows that if you want to get people to click on your article in a sea of topics, you have to make your topic a little more novel or a little more bizarre. Over time, clickbait was born. They have a variety of styles, but they all follow a similar pattern: half-baked, mystifying, either "amazing mystery" or "shocking the world," preferably with a bit of gossip about streaming stars or flirtatious sex. The force of text is not big enough, still can develop the function of picture and video, faint female body outline, funny and humorous small video is the most easy to mobilize the reader's interest and imagination. In short, in order to be "discovered", new media practitioners rack their brains.
Therefore, as readers of our short life crowded into too many irrelevant people and things. Network era we seemed to be more knowledgeable than any time before, but the most profound "knowledge" and their irrelevant, we opened a title, because curiosity point through a myth or a donkey is not a horse mouth of gossip, then close the page, and open another carrying more absurd information page, as if there was a hand of god in everything, We are precisely fed by big data.
In such an ecological environment, seeing is not easy, but being seen is even harder. People are constantly seeing passively on the way they see, and what they see is what they want. Big data is like a close servant serving you accurately, thinking about what you want, but thinking about empty-out your pocket like a thief. How many ordinary people want to be seen, hoping like Kangba man Ding Zhen, overnight fame, fire all over the Internet. However, most ordinary people are doomed to become a grain of sand in the ocean.
Being seen in the Internet is like chasing light on the stage. Once hit on the body, it will be hot. Fire, means flow harvest, day amount of data flow will bring huge capital flow, so, some people want to fire, want to red, want to occupy the hot list or headlines. They clearly know that if they are seen for a long time, they will have higher exposure and stickiness, and they will be able to harvest the flow consistently. Unfortunately, in the digital era, it seems that everyone wants to have the right to speak, and everyone is fed the words by those who have the right to speak. What they see is nothing more than the expression of those who have the right to speak, and most people can only serve as the flow leek to be arbitrarily harvested.
In the bizarre digital age, there are so many things we don't want to see. There is so much to see, but never to see.
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